According to the latest online statistics for the final month of 2017, the EVO-STIK League's official Twitter account passed a new milestone during the full programme on Saturday 30 December when it broke through the 10 million views mark since the start of the campaign back in August.
After trending on Twitter’s national and regional heat maps since the historic 2017-18 50th anniversary season kicked off, the competition's official account is now projected to clock up more than 20 million views by the time the EVO-STIK League's play-off finals are played in May.
Individual clubs continued to light up the heat maps over the festive period too, Altrincham, Corby Town, Cleethorpes, Glossop North End, Marine, Scarborough Athletic, South Shields, Stourbridge and Workington among those making big impressions.
The league's website and social media channels were already on course to celebrate record-breaking numbers and millions of new online fans and followers by the end of the season before the latest set of stats were compiled by the EVO-STIK League's delighted social media manager James Heyes.
Heyes is crediting a series of online initiatives to celebrate the competition’s milestone birthday, led by title sponsors EVO-STIK's Digital Challenge to hand out £5,000 in prize money to the NPL’s most media savvy clubs and the NPL50 public poll to choose the top 100 playing legends for inclusion in a new book charting the NPL's five decades of proud history, as key drivers behind the continuing surge in online interest.
The league's Facebook pages also topped 600,000 views and 1.8 million impressions by New Year's Eve and Heyes said: "It's amazing to see the attention the league is getting this season with the clubs and their fans all getting involved. Even though we had our FA Cup journey cut short this time around, we are already three times over what we had by this time last year and we're even seeing other leagues starting to copy our style now!
"It is also helping that UEFA, the BBC and other huge media outlets are now watching what is available underneath the radar and covering the stories that the TV companies and national papers usually miss out on. Every club has contributed to this success so far and we're all excited and looking forward to seeing what we can achieve in the second half of the season."
Images courtesy of @evostikleague/Twitter
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