After trending on Twitter’s national and regional heat maps since the start of the 2017-18 campaign, the Northern Premier League’s official account is projected to have clocked up an astonishing 18 million views by next May.
According to the latest stats covering October and November from the EVO-STIK League's social media manager James Heyes, matchdays are continuing to attract more than 100,000 views on Twitter and 10,000 plus on Facebook with peak audiences often far higher on both platforms of up to 150,000.
Heyes is crediting a series of online initiatives to celebrate the competition’s milestone birthday, led by the EVO-STIK League’s Digital Challenge to hand out £5,000 in prize money to the NPL’s most media savvy clubs, for the continuing surge in online stats.
Other factors like the growing number of online radio stations covering EVO-STIK League action, the increasing number of clubs using #EvostikLeague in their posts and the huge interest in the ongoing public vote to choose the top 100 players of the last five decades to feature in a new book charting the NPL’s history, have also been key drivers.
November Twitter’s numbers reached nearly 1.6 million views alone with more than 90,000 more on Facebook and Heyes said: “Twitter overall has now had 6.5million views for the season, which has already overtaken the previous season’s numbers while Facebook has surpassed 500,000, again beating last season’s overall total.
“On current pace, Twitter could get as much as 18.5million views by the end of the season but with Basford and South Shields starting to run away with the title races in their divisions and the Premier Division race very open, we could easily get to 20 million!”
Images courtesy of Twitter
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